nate's musings

37 tweetable Startup Insights from “Rework” via OnStartups & @dharmesh

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37 “Signals” From 37 Signals

1) Great businesses have a point of view, not just a product or service. [tweet]

2) Writing a plan makes you feel in control of things you don’t actually control. [tweet]

3) You have the most information when you’re doing something, not before you’ve done it. [tweet]

4) Stuff that was impossible just a few years ago is simple today. [tweet]

5) Failure is not a prerequisite for success. [tweet]

6) Don’t make assumptions about how big you should be ahead of time. [tweet]

7) Don’t sit around and wait for someone else to make the change you want to see. [tweet]

8) When you build what you need, you can assess quality directly instead of by proxy. [tweet]

9) Solving your own problem lets you fall in love with what you’re making. [tweet]

10) What you do matters, not what you think or say or plan. [tweet]

11) When you want something bad enough, you make the time. [tweet]

12) The perfect time to start something never arrives. [tweet]

13) Start a business, not a startup. [tweet]

14) You need a commitment strategy, not an exit strategy. [tweet]

15) Huge organizations talk instead of act, and meet instead of do. [tweet]

16) Build half a product, not a half-assed product. [tweet]

17) Getting to greatness starts by cutting out stuff that’s merely good. [tweet]

18) The real world isn’t a place, it’s an excuse.  It’s a justification for not trying. [tweet]

19) The big picture is all you should be worrying about in the beginning. Ignore the details. [tweet]

20) Decide. You’re as likely to make a great call today as you are tomorrow. [tweet]

21) The longer it takes to develop, the less likely it is to launch. [tweet]

22) It’s the stuff you leave out that matters. [tweet]

23) Focus on substance, not fashion.  Focus on what won’t change. [tweet]

24) When good enough gets the job done, go for it. [tweet]

25) When you make tiny decisions, you can’t make big mistakes. [tweet]

26) Pour yourself into your product. [tweet]

27) You rarely regret saying no but you often regret saying yes. [tweet]

28) Better your customers grow out of your product, than never grow into them. [tweet]

29) You can’t paint over a bad experience with good marketing. [tweet]

30) All companies have customers. Fortunate companies have audiences too. [tweet]

31) Instead of out-spending your competitors, out-teach them. [tweet]

32) Let customers look behind the curtain. [tweet]

33) Leave the poetry in what you make, there is beauty in imperfection. [tweet]

34) Marketing is not a department, it’s the sum total of everything you do. [tweet]

35) Don’t hire for pleasure; hire to kill pain. [tweet]

36) Don’t make up problems you don’t have yet. [tweet]

37) A business without a path to profit is a hobby. [tweet]

What are your favorite insights from Rework?