nate's musings

Tumblr Is A Pageview Machine, Now Bigger Than Wikipedia

If you are wondering why Tumblr just raised $85 million, all you have to do is look at its pageviews. The super-easy blogging platform saw its pageviews jump from about 2 billion a month to 13 billion since the beginning of the year. It recently passed 10 billion posts, and is adding 40 million more every day. According to Quantcast, which directly measures the site, Tumblr attracts 72 million visitors a month, more than half of those from outside the U.S.

But its pageviews are really outsized compared to its visitors. In fact, Tumblr now generates more pageviews per month than Wikipedia, with only a tenth as many visitors, according to comScore. Tumblr is designed in such a way that it generates a lot of internal traffic between members. Investor Bijan Sabet recently noted that “logged in users drive the vast majority of the usage & page views.”

(Source: loganabbott)